I lead cross-functional teams of engineers, data scientists, program managers, and analysts — defining the “what” and “why” while partnering with technical teams on the “how.” My career has been built on translating complex technical systems into business strategy, aligning stakeholders across matrixed organizations, and shipping products that drive measurable outcomes.
Amazon
Senior Manager, Product Management
October 2025 — Present
- Team leadership: Head of Amazon Developer Technology. Leading a cross-functional team of engineers, technical program managers, business intelligence engineers, data engineers, and marketing operations specialists across multiple time zones.
- Product strategy: Defining product strategy for a portfolio of first-party and third-party products serving multiple Amazon Devices & Services business units. Key focus areas include AI-powered developer tools, enterprise data platforms, and content velocity infrastructure.
- Intelligence layer strategy: Defining the team's intelligence layer strategy, organizing initiatives across unified developer intelligence, contextual knowledge delivery, and content velocity.
- AI product launches: Directing concurrent AI-powered product launches including agentic developer tools, LLM-powered feedback analytics, and natural-language data access.
Head of MarTech & Analytics
April 2024 — October 2025
- AI product strategy: Owned product strategy for RAG-based developer assistant chatbot, partnering with ML engineering to deliver LLM-powered resource discovery.
- GenAI voice-of-customer platform: Led strategy for GenAI voice-of-customer platform unifying unstructured feedback across 20+ channels with AI-driven sentiment analysis and automated triage.
- Rolling roadmap: Drove 3-year rolling roadmap defining buy-vs-build decisions across the product portfolio; established hub-and-spoke operating model with standardized technology evaluation criteria.
- Operational efficiency: Directed AWS resource consolidation and tool deprecation to reduce engineering maintenance overhead.
Senior Product Manager, Data Technology
October 2022 — April 2024
- Data architecture: Led data architecture strategy to deliver enterprise analytics platform unifying datasets across internal and external sources into a governance-certified single source of truth.
- ML segmentation: Defined ML segmentation platform strategy with data science team, delivering self-service targeting capabilities that reduced segment creation time and improved campaign performance.
- Developer registration: Directed B2B developer registration UX redesign with GDPR-compliant email opt-in system.
- Team management: Managed team of business intelligence engineers; mentored team members through promotion cycles.
Senior Product Manager, Marketing Technology
October 2020 — October 2022
- ML-driven targeting: Defined ML-driven developer targeting strategy with data science team, classifying builders into audience cohorts that outperformed manual segments in conversion.
- Web personalization: Directed Adobe Target web personalization for active developers, partnering with engineering on first-party data integration.
- Integration architecture: Designed integration architecture connecting marketing, events, webinar, and sales systems; led engineering team delivery.
- Strategic roadmap: Established strategic roadmap spanning web and data infrastructure, aligning cross-functional stakeholders on quarterly and annual priorities.
Senior Marketing Operations Manager
March 2017 — October 2020
- Multi-touch attribution: Defined ML-based multi-touch attribution model with data science team, identifying key channel drivers and enabling reallocation of marketing budget to higher-performing channels.
- Campaign tracking: Designed self-service campaign tracking tool that automated trackable link creation for campaign managers, eliminating attribution errors.
- Marketing data pipelines: Led requirements and engineering delivery for marketing-to-data-warehouse pipelines enabling automated reporting across email and web channels.
- Brand launch: Directed launch of customer-facing brand and website, managing agency RFP, content and UX strategy, and engagement reporting.
Edelman
Senior Account Supervisor, Microsoft
September 2015 — March 2017
- Digital strategy: Led digital strategy for Microsoft global brand at Assembly Media (Edelman Digital's dedicated Microsoft agency). Managed cross-functional teams of creatives, planners, paid media specialists, and analysts across concurrent client engagements.
- Ad tech adoption: Directed adoption of ad serving, dark social tracking, and data management platform (DMP) technologies across the Microsoft client team.
- Business growth: Grew agency's Microsoft business significantly through data-driven recommendations, securing additional creative and analytics projects.
Digital Account Supervisor, Microsoft
March 2014 — September 2015
- Managed digital marketing and measurement strategy for Microsoft client engagements. Promoted to Senior Account Supervisor within 18 months.
Razorfish
Senior Account Manager, Nike
October 2013 — March 2014
- Led integrated campaigns for Nike Football, Soccer, and Action Sports. Managed team for Nike's Super Bowl campaign, directing social budget, targeting strategy, and real-time optimization. Promoted from Account Manager within one year.
Account Manager, Nike
March 2012 — October 2013
- Managed integrated display, video, and social campaigns across Nike sport categories, serving as digital creative project manager and ad strategist for product launch and athlete-focused campaigns.
Technical Skills
AI & Machine Learning
LLM implementation, RAG systems, machine learning models (k-means clustering, LightGBM), AI-driven personalization, sentiment analysis, agentic AI workflows
Data & Analytics
SQL, Python, Tableau, QuickSight, Excel, A/B testing, statistical analysis, data warehousing, ETL pipeline development, global privacy compliance
Marketing Technologies
Adobe Experience Cloud (Analytics, Target, Launch), AEM, Marketo, Pardot Platforms (CDP)
Cloud & Infrastructure
AWS (Redshift, S3, Lambda, CloudFront, SageMaker), ETL pipeline development, data integration, system architecture, cost optimization
Education
- University of Kansas — B.S. in Journalism: Strategic Communication 2007 — 2011
Double Minor: Philosophy & Communications
Certifications
- AWS Certified Database: Design & Deployment — Amazon Web Services 2021
- Adobe Analytics Certification — Adobe 2020
- Digital Marketing Analytics — MIT Sloan School of Management 2018
Awards
- Advertising Sales Team Leader of the Year 2012
- Advertising Salesperson of the Year 2010
College Media Business & Ad Managers